Websites for boutiques and retail shops in Egypt

A browsable catalogue with prices

Your products, grouped the way a customer shops — by category, by collection, by occasion — each with a clean photo set, price, available colours and sizes, and a short description. A customer scans it, decides, and taps "Order on WhatsApp", which opens a message with the item, size and colour already written in. You confirm stock and arrange payment and delivery or pickup.

You run it yourself from the dashboard: add a product with photos, mark something sold out, change a price, retire last season's line. A new arrival is live within minutes of you photographing it.

Drops and new arrivals

A boutique's reason to post is "new pieces just landed". On Instagram that announcement is gone by the next day. On your site a "New in" or "This week" section sits on the homepage, curated by you, giving customers a reason to check back — and giving you a link to send when you message your list about a drop.

For shops that do genuine limited drops, a piece can be marked as a pre-order or "notify me", capturing interested customers before stock lands.

A lookbook, not just a grid

Fashion and homeware sell on styling. A lookbook section — full outfits, room sets, gift bundles — shows customers how pieces work together and lifts the average order beyond the single item. It is also the content that reads as "a real brand" rather than "someone selling from home", which matters for the price point a boutique wants to hold.

Sizing, fit, and returns — answered before the DM

The questions that slow every boutique order: "will this fit me", "what are the measurements", "can I exchange it". A size guide, real garment measurements on each product, and a clear, stated exchange policy remove most of that back-and-forth. The customers who then message you are ready to buy, not still deciding.

In-store and delivery, together

If you have a physical shop, the site should drive footfall too: address, map, hours, and a note on what is available in-store versus online only. Many boutique customers browse online and buy in person; the site should serve that, not fight it. Delivery orders run through the WhatsApp flow with your areas and rates stated.

When you have outgrown this and need a real store

If your catalogue grows into the hundreds, you are shipping nationwide daily, and you need customers to pay by card at checkout without you touching each order, that is the point to move onto a full e-commerce platform. A BYB site is right up to that threshold — and a BYB-built brand site can still sit alongside a full store as the front door. See [BYB vs Shopify](/compare/shopify) for where that line is.

Getting found for what you sell

Retail search is specific: "linen dresses Cairo", "handmade ceramics Egypt", "concept store Zamalek", or your shop's name. A catalogue of real product pages — each with the item name, category and price as text — is what appears for those searches. It also feeds AI shopping queries, where a boutique with a readable catalogue can get named and one living only on Instagram cannot.

Pricing and timeline

A starter boutique site is 4,000 EGP to build, then a monthly fee covering hosting, your domain, unlimited edits to products, prices and collections, and support. A large catalogue, a full lookbook shoot, or a growing product range are quoted as a package.

Timeline is the usual 24 hours: send your product photos, a list with prices, sizes and colours, your categories, and shop details. Draft the next morning, corrections same day, domain connected, live.

Common questions